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Lance Richards

Lance Richards

Sales Agent & Auctioneer


Phone: (07) 4040 2030
Fax: (07) 4040 2032
Mobile: 0437 427 543


Hi...I'm Lance, a Cairns real estate agent & auctioneer.

Real estate has been in my blood since the day my dad opened his first real estate office in Brisbane's West in 1982.  

In the early day’s Dad would pay me to deliver leaflets around Brookfield and help him get ready for his open homes.  30 plus years later & I'm still leaflet dropping homes for sale! (both digitally and manually!)

It wasn't until 2006, after 10 years in the hospitality industry as a qualified Chef and business owner, purchasing investment properties of my own that I truly got the real estate bug.   

I started my real estate career in 2006 with the Ray White Group.  I can still picture the very first property that I sold: it was a 2-bedroom townhouse with blue floor tiles in Earlville. I can also remember the excitement and pride that I felt in getting a great result for my clients.  That same excitement remains today and is what drives me to be the best agent I can.  

Since 2006 I have been fortunate to work with some of the industry’s best agencies, including Ray White, RE/MAX & now the Property Shop.  They have each helped me to improve, refine my skills and ultimately become a better agent.  I have been awarded some of the industry’s top awards including receiving membership to Ray White's Premier Club (2008 - 2011) and RE/MAX 100% Club (2012 - 2015), however my awards & achievements are secondary to achieving my client’s objectives.

In 2015 I became a licensed auctioneer and have now called over 200 auctions throughout Queensland.

A lot has changed in the industry over the past 13 years; with technology providing buyers with increasing amounts of knowledge, market insights and property history.  However, one thing that hasn't changed is my focus to ensure a great result for my clients.  

Professionalism, commitment, integrity and ‘character’ are personal attributes that I live by.   The number of return clientele and referrals that I receive is testament to my commitment to these values and my focus on delivering the best possible outcome for my clients. 

In my career to date,  I have sold in excess of 500 Cairns homes, with a combined value of well over $200,000,000.  

I am extremely proud to sell homes in this beautiful city & am excited about what the future holds for the Cairns property market .

In my spare time I am a:

* Loving husband to a super supportive & successful wife

Father to 2 energetic young kids

Lover of dad jokes (my favourite ...It sucks being a straw!)

Rugby fanatic (please don't mention the Wallabies)

* Underwater hockey player (yes it's actually a sport)

Mad keen fisherman
... did I mention I am a mad keen fisherman :)

If you are looking to buy or sell, or simply want to learn more about the Cairns property market, then please get in touch.  I would love to help you get the very best out of the Cairns market.  

Remember, before you employ an agent to sell your home, please give me a call.  I would love to show you what my past clients already know; that I get results!  

Year filter

Lance the" Legend"!

The knowledge and patience that Lance brought to the purchase of my house was outstanding. Being new to the investment market Lance led me through the maze of buying this type of investment seamlessly keeping me updated at all times and offering sound advice when i was unsure what to do next. Nothing was too much trouble for him and his calm demeanor was a godsend for me when things got a little stressful at times. I would absolutely recommend Lance for your property needs and will certainly be using his knowledge and skills for future property dealings. Thanks again Lance!

Review submitted by Di761 (buyer) on 20 Nov 2019

Di, Westcourt

Great result - done and dusted in about 6 weeks.

Lance was very helpful in explaining all the marketing options. We chose to advertise online only. The asking price that Lance suggested tallied with our own which we felt was very realistic. Interest in the property was shown immediately and as it turned out, one of those enquiries became the buyer. Lance had advised us to take the early enquiries very seriously and not to think that because we had such early interest that we could now afford to wait for a better offer.
Of the two early offers: one was exactly at our price and one a little higher but we decided to go with the lower offer from the information about the two buyers that Lance gave us.

The only thing that caused anxiety was the recommended level of the deposit - less than 3%. We have bought and sold 6 properties in North Qld from 1986-2009 and the deposit paid had always been 10%.

To be fair to Lance, he was only telling us what the present market would bear although properties sold at auction still expect a 10% deposit on the fall of the hammer. Given that banks demand mortgage insurance if a buyer cannot raise a 20% deposit, it does seem that the real estate industry is expecting vendors to take a much higher level of risk now.

In our case, we would be at considerable loss if the sale collapsed after the contract went unconditional. This was because our house was a holiday home and we would be selling the entire contents for a lot less than it would cost to replace them if the sale fell over. The deposit would not cover that loss.

Despite our anxiety, we went with Lance’s advice and had a very happy result.
Many thanks Lance.

Review submitted by Nick & Lizzie (vendor) on 16 Jan 2020

Nick & Liz (Sellers), Westcourt

Building dreams

Thanks lance for your help and support. Full professional and honest services.

Fabrizio (Buyer), Westcourt

Lance sold my house

I needed to sell my house in Cairns so contacted several real estate agents, one of whom was Lance Richards. I asked them about arranging repairmen & other services as I live in NSW at the moment. Each told me I had to do all that for myself as it wasn’t their job to do it. Except for Lance! When I asked him he simply said “sure, no problem, I can do that for you. I took away a lot of the stress I was feeling. Lance left the other agents in his wake. He was so professional & made the sale easy. His quality of service & care was A1 & I sincerely appreciate all he did for me. I would certainly recommend Lance anytime. Thank you Lance!

Review submitted by Miriam6753 (vendor) on 20 May 2019

MIriam (Seller), White Rock

Awesome Agent! 5 star

17 September 2018

From the outset of engaging Lance to sell our property, he made the process from beginning to end effortless and always kept us up to date of where things were at. When we first met Lance, he had a good understanding of our property, the location and movements in the market. He was extremely helpful in developing a sales plan with a strategy of time and budget in mind. We couldn't of asked for a better outcome for the sale of our house and would defiantly use Lance again for buying or selling property in the future. Thanks again Lance for all your hard work.


Renee, Westcourt

Efficient and Professional 5 Star

Lance is a fantastic agent - great advice, accessible, knowledgable and easy to work with. We bought our current house from him and 10 years later we still had him as our number one agent to work with when selling our rental property. Thank you for such a seamless sale!

Keith & Katherine, Mooroobool

Fantastic experience 5 star 

24 August 2018

When I first booked a meeting with Lance, my partner was a bit worried and not keen on the "Auction" part. But after the first meeting with Lance, he was convinced this was the best option for us. Lance was very informative and realistic and we both had a good feeling about him straight away. We were not wrong! And we were certainly not disappointed with his effort. We got our first offer from our first open home and within the first two weeks of signing up with Lance the house was sold. It was a short but sweet experience selling our house through such a dedicated agent. We cannot recommend Lance enough.

Ray & Julie, Redlynch

Very Helpful - 01 Feb 2018

Lance Richards was the seller's agent for the property my husband I were looking to buy. As out-of-towners with limited days to look at options, Lance was extremely helpful and made himself available for us see the property on multiple occasions in a very short period of time - no hard sell, no harassing us for decisions; just good, honest service that contributed to making us feel comfortable with our final purchase decision.


Matt & Nancy Humpherys, Cairns North


Superstar Agent - 06 Feb 2018

I found my dream house at auction and Lance helped advise me on this process .He went out of his way to accomodate my multiple viewings , was always available for any questions and made even the daunting process of auction simple. I would highly recommend him to either a seller or a buyer. Thank you Lance Amanda Moore

Amanda Moore, Manoora

Sale of 1/68 Shaft Street   5 Stars
Carl and I were very happy with the way Lance conducted the sale of our home. He had a very good knowledge of the market and succeeded in getting a good price, despite the fact that it was situated in a street with a bad reputation.
He kept in touch with us so that we were aware of the prospective buyer's requirements, and did likewise with the buyer to inform him of our needs and our rights. This situation was a fragile one as the buyer needed to move in as quickly as possible; on the other hand we, being elderly, needed more time to pack and clean the house than we would have had we been younger.
Lance manoeuvered this situation diplomatically so that both parties came to a happy compromise. Throughout the sale we felt at ease with Lance . He never gave us the feeling that he wanted us to reduce our expectations price-wise in order to get a quick sale which, unfortunately, is often the case with real estate agents. On the contrary, we felt that he would endeavour to get us as reasonable a price as possible under the circumstances, which he succeeded in doing.

Carl & Margaret, Edmonton