Technology v human interaction, what’s the best option in Cairns Real Estate?

None of us can deny the leaps and bounds that have been made in technology over recent years and not just in the property game. We have become a nation of people dependant on mobile devices. We all turn into a blind panic when we feel we have misplaced our phones, and the way we form and maintain relationships has completely changed.

There are negatives and positives to the way the world has evolved and changed through technology, here we investigate further, particularly in terms of Real Estate and Property.

The importance of engaging an effective managing agent and the relevance of technology in the real estate industry can no longer be ignored. The division that currently exists between the forward thinking, technology embracing property agencies in Cairns and the ones that choose not to tread that path is becoming glaringly obvious.

Technology changed the mobility industry from the moment the first computer hummed in an office, and mobile technology is reshaping the industry yet again—especially in the real estate sector. Smartphones and tablets are ubiquitous, and tech-savvy operators are self-professed geeks.

Why should Real Estate Agents use technology?

Agencies should embrace technology and work with it as it is very much a part of our daily lives. The way we communicate and impart information is very different today than it was a decade ago. At the minimum, most agencies have developed mobile versions of their websites, and now many are creating specific mobile apps.

What software should Real Estate Agents use?

The advent of software in the property management division of an agency has really increased efficiencies and become invaluable - communicating with clients has now become a continual 24-hour affair. Examples are:

  • Live Agent
  • Inspect Real Estate
  • Maintenance Manager

Is it better to list your house with a technology-forward Real Estate agency?

Real estate in Cairns continues to be — and will always be — a relationship-centric business. So, agents must never underestimate the importance of the human factor in the transaction, and that’s where we need to master our skills the most. Although technology is undeniably playing a critical role in the Real Estate world and property, we must remember a few things about our people and get the balance right:

  • Agents cannot be replaced by algorithms and technology platforms
  • drastic discounts on commissions aren’t enough to maintain a high quality of service
  • an agent’s role is not just to simply administer a transaction

The professionals who will adapt most successfully to the changing landscape will be the ones who fulfill their role as a trusted guide and fierce guardian of their clients’ interests. At the same time, they will be the agents who understand and embrace the technology that improves efficiencies and cements relationships.